NEO 87100

Retail design for Neo 87100. NEO87100 is a luxury women’s bag brand that combines a feisty British attitude with Italy’s leathercrafting expertise. It is the brainchild of London-based Ilaria Barca, who turned to her uncle’s leather-goods factory to make her dream of creating a modern and alluring handbag collection come true.

My relationship with Neo 87100 begun in the summer of 2021, when Neo launched their first physical space since being an online brand during the pandemic. After the success of the pop up the ‘Neo’ team decided to open the store as a permanent space. Every 3 months the Neo team would select a new theme and Skye would design an interactive space to promote their vision and the luxury product.